4th Street Business Revitalization Zone [BRZ]

4th Street BRZ
"Fourth Street is the living room of the community."
- John Lewis, University of Calgary Environmental Design

Known as Calgary's restaurant row, 4th Street boasts over 35 restaurants from countries all over in the world. In 13 short blocks we feature dining, shopping, entertainment, art, medical services, business services, and a hip young exciting energy.
4th Street is nestled in the middle of the Mission and Cliff Bungalow Communities between historic sites and new urban development which is what makes our street so unique.We want people on our street dining, shopping and utilizing the many services that are available.We strive to accomplish this by beautifying, promoting and maintaining our area through such measures as advertising and promotions, planning and development, events and activities and streetscape elements. 


The Fourth Street Public Art Society...

was established to implement the artistic direction of The City of Calgary and the Fourth Street Business Revitalization Zone. The Society has created an artistic ambience on Fourth Street with a unique sculpture theme that both entertains and educates.
To date, the Society has installed many sculptures all commissioned through arts competitions open to Alberta artists. The Fourth Street BRZ funds the project with matching grants from the Calgary Region Arts Foundation (CRAF), and the Alberta Foundation for the Arts (AFA). These pages have been developed to further enhance your enjoyment and knowledge about the sculptures as you experience Fourth Street, the People Street.

Hand Signals by artist Derek Besant


Detail of Counting Crows by artist Evelyn Grant





Business Revitalization Zones are primarily business associations, but they are also places by virtue of their membership zones (areas). BRZs are not neighbourhoods, nor are they community districts. BRZs do not represent residents within their zones.

BRZs recieve a compulsory levy on business tax within their zones. The amount of the levy (percentage of business tax) is determined by each BRZ and approved by City Council. The levy is collected and delivered to the BRZs by the City of Calgary.

Only rate paying businesses are represented by BRZs, and only business tax ratepayers can vote at BRZ Annual General Meetings (AGMs).


About Us
The Province of Alberta passed legislation in 1983, which permits municipal governments to establish Business Revitalization Zones or a "BRZ". The BRZ was created as a self-help mechanism by which business people in an area can administer funds to improve the area and jointly promote their businesses.
A BRZ is formed through an application to the City Clerk's office. A petition signed by at least ten persons listed on the current business assessment role for the area is submitted defining the boundary of the area. The city notifies all potential members of the proposed BRZ. Then, City Council may proceed to establish a by-law which lays out the boundaries and purpose of the BRZ.The BRZ is governed by a Board of Directors composed of up to ten local business people and the Alderman of the ward. They are responsible for the BRZ's yearly program and receive financing from a special BRZ tax levy added to all business tax assessments within the boundary.Benefits of our 4th Street BRZ
The 4th Street BRZ began in 1990. Our boundaries stretch from 12th Avenue to Elbow Drive and include over 250 businesses.
The benefits of the BRZ to businesses on 4 th Street are numerous. The BRZ is an excellent vehicle to promote the identity of our business district through advertising and special events. The BRZ is also a united voice to communicate our point of view directly to City Council. Our BRZ also gives us the means to maintain and improve the appearance of the street.

4th Street BRZ Mission StatementThe mission of the 4 th Street BRZ is to represent the business interests of its members and to create, promote and maintain a unique, attractive, vibrant and prosperous business area that is appreciated and supported by the local market residents and by visitors from throughout the city and beyond.We have highlighted the goals of a Business Revitalization Zone from the document produced by the City of Calgary. Under each item we have listed the many ways that 4th Street BRZ has met and exceeded these goals."Improve, beautify and maintain public property in the BRZ"

  •     16 pieces of Public Art
  •     Permanent banners installed in 1996 and 2001
  •     Hanging floral baskets 1992-1995
  •     Christmas baskets 1992-1995
  •     Christmas light display and pole decorations 1994-2005
  •     Snow removal 1994-2005


"Develop, prepare and maintain public parking within or adjacent to BRZ"

  • Negotiations of temporary use of Holy Cross Hospital parking lot for merchants on street – particularly businesses on South end of zone
  • Parking study report completed in 1997
  • Assist with the development of cash-in-lieu policy
  • Represent our area in the Inner City Transportation Study, 2000


"Market and promote the BRZ as a business and shopping area"

  • Co-op ad campaign: the BRZ will pay a portion of approved ads including the BRZ logo - call the office for details
  • Lilac Festival Ad campaign
  • Lilac Festival – Fourth Street BRZ is the proud host and sponsor of the Annual LILAC FESTIVAL held the last Sunday in May. The shopping mix of the "People Street" is enhanced with over 250 vendors exhibiting arts and crafts. Even the restaurants hit the streets with specialty food stands. A parade kicks off a full afternoon with 8 stages of entertainment & kid's performances. Admission is free to the Lilac Festival – Calgary's largest outdoor street fair.
  • Jazz Festival on Fourth in June
  • Art Walk – including a self-guided walking brochure of all the Art on 4 th Street
  • Christmas Festival
  •  Website – highlighting the many fine and diverse shops in the area

"Carry out studies to determine the BRZ trade area and / or changing socio-economic characteristics of the marketing area"

  •     Pedestrian Survey 1993
  •     Area Demographic Review
  •     Parking Study 1997
  •     Inner City Transportation Study, 2000

Respond to issues that affect businesses

  • Hired Panhandling Outreach Worker summer 1997
  • Monthly newsletter for membership
  • Participation in Inner City Transportation Study
  • Provide input into the Holy Cross Redevelopment
  • Submitted concerns and solutions to small business tax problem to Calgary Tax Review Committee in 1996
  • Working relationship with the Calgary Police Service to   address area concerns
  • Group insurance for small businesses with W.F. Morneau