Enoch Sales Residence


314 12th Avenue SE

This square plan, Queen Anne style house is an unusual architectural example still standing in the East Victoria neighbourhood of the Beltlne. Highly detailed, it's hipped roof, cross gables, patterned shingles and classical columns are intact.Constructed in 1905 by, founder of Sales Clothing Company and Board of Trade promoter, Enoch Samuel Sales, the residence represents the occupational diversity found in early Victoria.

Prior to the establishment of elite subdivisions, Victoria was the preferred choice of the managerial class. Sales resided at this address until 1931. In 1941, the house was suited to accommodate eight borders. A strong point of reference along 12th Avenue, this residence is a significant end post to Dafoe and Fairey Terraces and Victoria School. The house was later converted into apartments.

Plans are afoot for its restoration as part of a park to be located immediately to the west on top of the McLeod trail LRT tunnel at 12 avenue SE.



The Enoch Sales House in it's current state.